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Weekend trips are hip: heaps of tourists travel to Paris, London or New York every end of the week in order to capture the main attractions with their cameras. But what is the purpose of those trips? Is it all about the „been there, done that” or is there more about getting to know a location? To really experience a place, one has to travel off the beaten track in order to come across things that are typical for that place.

Spot on navigation takes its user by the hand and on a playful discovery tour, just like a local that shows him around, but pocked-sized and always there. Spot on navigation resembles a flash light, it lights its user the way and helps him feel secure in a foreign environment. But instead of lighting the dark with a cone of light, it projects navigation information on the user’s path and thus generates an immediate, intuitive way of navigation. In case the user gets lost, he can project a usual map on any surface. This map is zoomable and scrollable like any digital map.

By turning the „aperture”, the user chooses between the two navigation modes or, in map mode, zooms in and out of the map. Additionally, Spot on navigation is able to read QR tags. These tags, placed at points-of-interests, can be aimed at with the „Spot on navigation” and thus additional information about that location will be displayed.

So go and get lost! Experience the place you are travelling to! And don’t forget your camera, you might come across some things you won’t find on a postcard!

Potentials: Osram, Maglite, Philips, Navigon, Garmin, Navman, Tourist Offices

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